- A real estate association will launch a guide for Hispanics to buy houses.
- Latinos will be able to improve their financial and credit education.
- The announcement coincides with the start of Hispanic Heritage Month in the United States.
The California Association of Realtors announced, coinciding with the start of Hispanic Heritage Month, the launch of an educational guide to help the state’s more than 15 million Hispanics purchase homes and become owners.
The campaign promoted by the California Association of Realtors (CAR) will encourage Latinos to visit the websites www.BringYourFamilyHome.com and www.GuiandoteACasa.com, fully bilingual websites that promote financial education, the importance of credit, the steps in the process of buying a home and how to contact a real estate agency.
More Hispanics want houses
“More than 25% of Hispanic consumers who rent in California can buy a house,” CAR president Dave Walsh told Efe.
“We want to help empower them with knowledge on how to qualify, search and close on the home purchase. We have learned through our research that they are concerned about affordability and saving for a down payment, ”said the realtor.
Hispanic Real Estate Culture
Surveys commissioned by CAR indicate that four out of five Hispanic consumers are interested in buying a home, but do not know they are in a position to choose.
Price, neighborhood safety, size and number of rooms are the most important factors motivating home buying decisions, with millennials and Gen X youth having the most interest in buying.
To live the american dream
“We learned that 85% of Hispanic home buyers see home ownership as part of the American dream,” Walsh said.
A study published this year by the Urban Institute think tank predicted that between 2020 and 2040, 70% of home buyers will be Latino.