Georgia: Governor Kemp and the Latin American Association launch information campaign on vaccination against COVID-19

Georgia: Governor Kemp and the Latin American Association launch information campaign on vaccination against COVID-19 LAA to Share Vaccin...

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  • Georgia: Governor Kemp and the Latin American Association launch information campaign on vaccination against COVID-19
  • LAA to Share Vaccine Information with the Latino Community in Dalton and Northwest Georgia
  • “The Latino community has been one of the most affected by COVID-19,” said Santiago Marquez, CEO of LAA

The Latin American Association (LAA) held a press conference to release details about the Atlanta community-focused COVID-19 vaccination information campaign.

The conference, which was held at the facilities of THE A, was attended by the Governor of the State of Georgia, Brian Kemp, Santiago Marquez, CEO of the LAA, the Georgia Commissioner of Public Health, Dr. Kathleen Toomey and John King, the Georgia Insurance Commissioner.

COVID vaccination information campaign
Photo: Latin American Association

According to Marquez, the Latino community has been one of the most affected by COVID-19, both since
point of view of health and economically.

“It is vital that we spearhead the start of vaccination by releasing official information to the community, in both English and Spanish, about how to get vaccinated, where and when you can get it, and why vaccines can protect you and your family, and thus finally putting an end to this pandemic ”, he added.

The Association will also share information about the vaccine with the Latino community in Dalton and Northwest Georgia, where it has an office.

The Governor’s Visit Kemp The LAA is committed to partnering with community leaders to accelerate the launch of the COVID-19 vaccine to the Hispanic community in Georgia.

Kemp said the March 10 decision to lower the eligibility age to 55 and add a host of other health conditions makes 3 million more Georgians eligible to receive the vaccine. “We will move very fast now,” he said. “If we have any fluctuation in demand, we will increase eligibility.”

Also, the governor stressed that it is likely that all Georgians will be eligible to receive the vaccine before April 1. “It is up to all of us to work together to build trust, to make sure everyone understands how safe and effective it is,” he said.

But that brings up the special needs of the Latino community, who need to hear information in both English and Spanish, and for whom there are questions about getting vaccinated, as well as a lot of misinformation, including concerns about cost and Privacy.

Jimmy McDonald, general counsel and director of government affairs for the Georgia Hispanic Chamber of Commerce, moderated the discussion between Kemp and the officials present.

“This is the next phase of the pandemic,” he said, “trying to make sure our community is
access to the vaccine “.

Dr. Kathleen Toomey said the pandemic has markedly improved in Georgia, with Covid hospitalizations in the state dropping from 30% to 8.2%. “We are in a really good place right now,” he said. “I am very optimistic with what we are seeing in our numbers,” he said.

“Now the job is to vaccinate as many Georgians as soon as possible,” he added.

COVID vaccination information campaign
Photo: Latin American Association

John King, Georgia’s insurance commissioner, said that a person’s immigration status will not interfere with their receiving the COVID-19 vaccine. “We specifically want us to vaccinate everyone in this state in the arm.

Toomey said better messaging is needed, including micro-messaging for communities. “Me in a PSA (public service announcement) is not going to persuade anyone except my neighbors,” he said. Instead, the state and communities need a multidisciplinary and multi-pronged approach.

Brian Kemp said the state would work closely with community leaders to accelerate access to the vaccine for Latinos and to combat misinformation, which has left some Latinos hesitant and even fearful about getting vaccinated.

Filed Under: COVID Vaccination Information Campaign

He also stressed that the vaccine is free for everyone, regardless of immigration status, medical insurance is not required and the information provided by patients is private and confidential.

Because some Latinos may be intimidated by mass vaccination sites, the state will provide vaccines through other means, including mobile units and pop-up sites, as well as through
private sector partners such as Walmart, Walgreen CVS and others.

King, the insurance commissioner, said the state will look to predominantly Hispanic cities like Gainesville, home to Georgia’s poultry industry, and Dalton, home to its flooring industry, to identify key leaders who can be spokespersons and ambassadors for the launch of the vaccine.

“We will continue to work with the great stakeholders that we have, testing best practices and addressing issues such as vaccination, hesitancy and communication. We had a great discussion today, the first of many, ”Kemp said.

LAA is one of Georgia’s leading Hispanic organizations offering a variety of services to the community, from children to the elderly in all stages of life, including rental and food assistance, immigration assistance, economic empowerment, and adult education. (language classes) and youth services.

Filed Under: COVID Vaccination Information Campaign

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