Fall in European football revenues causes crisis

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Covid-19 continues to wreak havoc, not only in the health sector but also in other areas such as soccer, where the decline in the revenues of the European soccer industry was recently reported.

The latest edition of the report KPMG “Football Club Valuations: The European Elite 2021” highlighted, for the first time, that the added business value of the 32 main clubs has decreased by about 15%.

The drop in revenue is dramatic

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European football continues to suffer the ravages of the Covid-19 pandemic. Photo: UEFA

Notable findings include the fact that Real Madrid has maintained its position as Europe’s most valuable football club for the third year in a row, ahead of FC Barcelona and Manchester United who continue to decline.

In addition, revenue per game and broadcasts were the items that suffered a drop due to the pandemic, while commercial revenues increased slightly, especially thanks to the agreements signed before the start of the health crisis.

Only seven clubs posted earnings

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Paris Saint Germain was one of the teams that increased their value in the market. Photo: Reuters.

The report noted that only 7 of the 32 elite clubs posted net profits, and in the top 10, Paris Saint-Germain rose to eighth position, overtaking Tottenham who suffered a drop in the ranks, while Juventus returned. to the tenth position.

Clubs Atalanta, Olympique de Marseille and Fenerbahçe appear in this year’s report, while West HamUnited, Athletic Club de Bilbao and Beşiktaş are no longer part of the results.

Losses worth millions

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The European football industry will have to rethink its future. Photo: AP

The aggregate business value of the 32 most prominent European football clubs has decreased by 15% between 2020 and 2021 (- € 6.1 billion), reaching € 33.6 billion, a value slightly higher than in 2018.

While the three clubs on the podium had increased their business value last year (Real Madrid by 8%; Barcelona by 19%, and Manchester United by 4%), this time suffered a fall of 16%, 10% and 20%, respectively ”.

 

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