After Cristiano Ronaldo’s action, Coca Cola loses $ 4,000 million in the stock market

• Cristiano Ronaldo’s action made the Coca Cola company lose 4,000 million in the stock market.
• The reaction of the public was immediate and comments rained on Ronaldo.
• Other Eurocup stars followed the example of the Juventus star.

Cristiano Ronaldo Coca Cola: If brands are sure of one thing, it is that a public figure can help to promote them or seriously harm them; there have been several celebrities who starred in scenes that led several companies to question their sponsorship.

On Monday, June 14, prior to the match of the Eurocup between Portugal and Hungary, a press conference was held where Cristiano Ronaldo, better known as ‘the soccer star’, would be present. In a few seconds, the soccer player managed to do something that cost the Coca Cola company a $ 4,000 million loss in the stock market.

Cristiano Ronaldo Coca Cola: «Coca Cola?»

In the video that has spread like wildfire on different social networks, the footballer can be seen arriving at the press conference and taking a seat to later remove two glass bottles of Coca Cola from the desk and leave them aside, and then lift two bottles of water, telling the press «water!» and giving a refusal towards the soda drink.

Such is the influence it has Cristiano Ronaldo with the public that after the action was announced, it coincided with the fall in the price of Coca-Cola shares. According to the portal of the BBC News, it is known that they went from $ 56.10 to $ 55.22, which means that it had a fall of 1.6 percent, going its value from 242,000 million dollars to 238,000 million dollars. TO SEE VIDEO CLICK HERE

Cristiano Ronaldo Coca Cola: The message behind the action

Behind the losses that the action carried out by the ‘soccer star’ could cause for the company, he also left a positive message for his followers and it is the consumption of water, by recommending avoiding as much as possible to drink soda for the damages that causes health.

It is known that he has a rigorous diet, where he avoids eating fat, soft drinks and any food that is not beneficial to his health and of course, to the physical condition that is needed when being on a soccer field, therefore, the moment controversial that he starred in became a message for the generations that follow him closely and increased the good reviews in his favor. Filed Under: Cristiano Ronaldo Coca Cola

Cristiano Ronaldo Coca Cola: Public comments were not lacking

Social networks such as Twitter, Facebook and Instagram exploded after Ronaldo was a participant in that curious moment, which led the public to express themselves through comments and sarcastic images where the subject of the moment is referred to.

It was on Tuesday that Ronaldo’s name topped the Trending Topic, where users had contradictory opinions and others celebrated him: “I take Coke and I should stop drinking soda, I think it’s a good message from Cristiano because those drinks are harmful to health ”,“ Cristiano Ronaldo is a true ‘influencer’, the others na de na ”,“ but Cristiano also sponsored Herbalife… ”,“ voy to drink a Cgoose tail to the health of Cristiano Ronaldo ”, Internet users mentioned in different tweets. Filed Under: Cristiano Ronaldo Coca Cola

«I don’t like him drinking Coca Cola»

It is not the first time that the Juventus forward refers to his dislike of drinking, a couple of months ago when he attended the Globes Soccer Awards, where he was awarded for being the ‘best footballer of the 21st century’, they asked him about the future of his son, Cristiano Ronaldo Jr. That’s when he mentioned that he does not like his son to consume that drink.

«Sometimes he drinks Coca Cola and Fanta, and eats French fries, he knows I don’t like it (…) it’s fine, he’s only ten years old,» said the footballer, making clear his position on the food his eldest son eats. as well as mentioning that your young children eat chocolate and look at it to see your reaction. TO SEE VIDEO CLICK HERE

Giggs’ fight with Ronaldo, for a Coke

But his discontent with the drink did not always exist, more than 15 years ago a fight broke out with Ryan Giggs, when they were both on the same team. This event was known by Jan Aage Fjortof, who in 2016 commented on the discussion of both players: “Cristiano Ronaldo once came to have breakfast with a Coca Cola in his hands. Giggs pushed him against the wall and said Never do that again! ”He tweeted.

Via MillenniumWe know that years after Jan Aaage’s comment, Giggs made it known on the UTD podcast that he did not remember if the fight happened as such, but that he does remember Ronaldo answering him: “I drink what I want, Giggs!”. Filed Under: Cristiano Ronaldo Coca Cola

The organizers explain the actions

When the footballer’s media gesture took place and received so many comments, the Union of European Football Federations had to go out to declare to the media that «everyone has the right to their drinking preferences, which depends on tastes and needs.»

BBC News points out that in addition to that comment, UEFA also stated that during press conferences players and coaches in addition to Coca-Cola are also offered bottled water by the same company, including other types of beverages. Filed Under: Cristiano Ronaldo Coca Cola

Experts talk about it

The BBC Mundo affiliated with the BBC News, interviewed the Bloomberg Intelligence beverage market expert, Kenneth Shea, about the moment lived with CR7, which opined that: “It is plausible to think that the movement of Coca Cola shares may have been influenced in some way by the market reaction to the snub of the bottle by Ronaldo during the press conference ”.

Shea later concluded by saying that «clearly, celebrity endorsement is important to many consumers, at least in the immediate term», but it should not affect the company further and in the days after that, opinion will be forgotten. public. Filed Under: Cristiano Ronaldo Coca Cola

Will there be a fine?

So far it is not known if the Union of the Federation decides to fine the players who remove the products of their sponsors, but it is known that they will be aware of the actions they decide to take in the future, to maintain control and it does not happen. another media moment that affects public opinion.

Although it should be clarified that the Europa League of the European Union of Football Associations could even fine Cristiano Ronaldo for the gesture he made with Coca Cola in the middle of a press conference, since the popular company is an official sponsor of the Eurocup.

Pogba repeats the action

Another Eurocup star who decided to imitate Ronaldo’s action was Paul Pogba. It happened on Tuesday, when the footballer had just arrived at the press conference that he would give before the France game against Germany, when he removed a bottle of Heineken beer and placed it under the table, forgetting that Heineken is also part of the sponsors.

The reasons that perhaps led footballer Paul Pogba to imitate the action of his famous colleague Cristiano Ronaldo, many attribute it to the fact that Pogba is Muslim and does not drink alcoholic beverages, although the player has not spoken about it.

The Frenchman could not remove the bottle of Heineken

Contrary to Ronaldo, Pogba received unfavorable criticism, because users began to point out that the drink does not even contain alcohol and only did it to «stand out», in addition to commenting on a possible sanction against the French footballer.

Although it was announced shortly after that the opposite case of Coca Cola, the shares of the Heineken brewery rose 1.49 percent at the time, which was taken as good publicity for the brand, which did not happen with the troubled Coca Cola.

Liga MX rejects the gesture and prohibits imitating Ronaldo

In Mexico, the MX Soccer League has spoken out for the Portuguese’s gesture, and the rumor has spread that he is talking to the clubs so that they make it clear to the footballers that they are not going to imitate him, and if it happens some similar situation, there will be severe punishment.

The Mexican newspaper The universal He mentions that Liga MX believes that all brands pay a high price because their product is promoted, so that a player comes imitating Cristiano Ronaldo and they lose the contract, a millionaire in the vast majority of cases.

The post After Cristiano Ronaldo action, Coca Cola loses $ 4,000 million in the stock market appeared first on Hispanic World.

.