Coca-Cola announces that it will stop manufacturing diet drink

Coca Cola announced that it will stop manufacturing the diet drink Tab Other brands that will be recalled will be ZICO coconut water, Coc...

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  • Coca Cola announced that it will stop manufacturing the diet drink Tab
  • Other brands that will be recalled will be ZICO coconut water, Coca Cola Life and Odwalla juices.
  • “We have to make decisions like this as part of our job,” the company said.

The Coca-Cola Company announced Friday that it will recall its Tab diet drink and other “underperforming products” by the end of this year. FOX News.

The Tab drink was Coca Cola’s first diet drink when it was launched in 1963 using saccharin as an alternative sweetener.

Despite the boom it presented at the time, the drink was in decline after being surpassed by competitive products, including Diet Coke of the same company. Coca Cola Company indicated that the recall of the product has been carried out progressively for years.

Coca Cola recalls diet drink product

Photo: Twitter.

In 2017, Tab represented less than 0.03% of Coca Cola Company’s sales.

For her part, Kerri Kopp, director of Coca-Cola’s Diet Coke group, said Tab was a pioneer in the market and paved the way for other sodas of the same style. Kopp thanked all consumers for buying the product for nearly six decades.

“Tab did his job,” Kopp said in a written statement. “To continue to innovate and provide consumers with the options they want today, we have to make decisions like this as part of our portfolio rationalization work.”

Other brands that will be recalled include Odwalla Juices, ZICO Coconut Water, Coca-Cola Life, Diety Coke Feisty Cherry and Spite Lymonade.

The Coca Cola Company also indicated that they will be cutting some products regionally like Northern Neck Ginger Ale and Delaware Punch.

Cath Coetzer, Coca Cola’s global director of innovation and marketing, said the recall was a “difficult but important” step in identifying products that have been losing relevance “and therefore should be out of the portfolio.”

“This is not about narrowing down to a specific number of product offerings from our brands,” Coetzer said. “The goal is to drive impact and growth.”

The company also highlighted that it would finance “promising innovations” such as a carbonated water, a Coca-Cola brand energy drink and a new flavored sparkling water.

Coca-Cola and MGM will cut thousands of jobs across the US.

The Atlanta-based Coca Cola Company announced on Friday a major global reorganization of its workforce that will include job cuts, both voluntary and involuntary, for thousands of employees in the United States and elsewhere.

The beverage giant said that “to minimize the impact of these structural changes” it will offer voluntary severance packages to 4,000 employees in the US, Canada and Puerto Rico hired on or before September 1, 2017.

That covers nearly 40% of the company’s 10,800 employees in the US and Canada, the company said in a press release.

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“The voluntary program is expected to reduce the number of involuntary separations,” the company announced.

This is more worrying news for the Atlanta metropolitan area, where the economy has been slowing as the pandemic raged and unemployment soared, despite unemployment rates declining right now.

A company spokesperson declined to comment on the total number of job cuts that are ultimately anticipated.

And is that, Coca-Cola, has suffered one of the worst quarters in its 134-year history this spring when the coronavirus pandemic took hold.

Now, Coca-Cola makes about half of its sales at restaurants, movie theaters, sporting events, and other large public gatherings.

According to the statement, a global reorganization of the company’s structure “will result in the reallocation of some people and resources. The company is working on this next design stage and will share more information in the future, ”they said.

Filed Under: Coca Cola Recalls Product

Coke has thousands of employees assigned to its headquarters in Atlanta and many of them continue to work remotely during the pandemic, so it is very likely that there will be a high impact at this point, where the arrival of the second aid check is still awaited. .

Coca-Cola President and CEO James Quincey said in the press release: “We have been on a multi-year journey to transform our organization. Changes to our operating model will change our marketing to drive further growth and bring execution closer to customers and consumers, while prioritizing a strong brand portfolio and disciplined innovation framework. As we implement these changes, we continue to evolve our organization, which will include significant changes in the structure of our workforce. ”

The company is creating nine new operating units that will replace the current units and business groups. The new units “will be highly interconnected, with a more coherent structure and a focus on eliminating duplication of resources and scaling new products more quickly.”

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