Americans preferred to shop online than hit the stores on Black Friday and sales soared 22%

Internet sales skyrocketed in the United States during this last “Black Friday” Consumers spent about $ 9 billion on internet purchases o...

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  • Internet sales skyrocketed in the United States during this last “Black Friday”
  • Consumers spent about $ 9 billion on internet purchases on Friday
  • All this has resulted in this holiday season having become that of electronic commerce

Online sales this past Black Friday increased by United States, as spending increased nearly 22% over last year, according to figures released by Adobe Analytics, according to EFE Agency.

Those who analyze the transactions in 80 of the 100 largest online retailers in the country, reported that consumers made about 9,000 million dollars in online purchases this Black Friday.

The products which are very popular on this date as new video game consoles, mobile phones or televisions, this year many Americans have bought some goods that they had bought in a traditional way such as food, alcohol or clothing.

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Meanwhile, due to the coronavirus pandemic, physical traffic in establishments dropped more than 52% compared to last year.

PURCHASES, ON THE INTERNET

All this has resulted in this festive season becoming that of electronic commerce, reinforcing the trend already seen since the increase in the coronavirus pandemic, since the fear of contagion made people make their purchases online.

Although there is no final data yet, expectations point to an explosion of transactions through the internet this Black Friday. In addition, online sales are expected to grow between 20 and 30% during the November and December holidays, which is the strong season for business.

Unlike in previous years, most of the stores were closed this Thursday during the Thanksgiving celebration, but online sales rose strongly.

Spending reached $ 5.1 billion this year, 21.5% more than in 2019, with almost half of purchases made through mobile phones and other electronic devices.

MINOR SALE

Contrary to what might be expected given that many stores are almost empty compared to other years, this period of sales is generally seeing lower discounts, according to several analysis firms.

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Apparently all this points to the fact that many businesses decided to reduce their inventories and, this they do to feel less pressure when trying to deliver goods.

For example, the luxury department store chain Saks has shortened the length of its sales this year and planned to offer much fewer discounted products in this period, especially designer clothing.

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“This year, a lot of what would have been on sale for ‘Black Friday’ is not,” said Marc Metrick, the company’s CEO.

Many other companies in the luxury sector, including household names like Coach or Ralph Lauren, have adopted similar strategies to reduce inventories.

A PERMANENT CHANGE?

The novelties that the pandemic has forced indicate, according to some experts, where the future of the great date of sales may go, both due to the strength of promotions through the internet and because of a different and less concentrated calendar in a only day.

“We are seeing a fundamental change in the promotions calendar,” said Steve Sadove, former head of Saks, in an interview with the financial channel CNBC, who highlighted the good work done by retailers to extend the shopping season, advancing many of discounts.

Sadove assured that he expects that strategy to be repeated for next year. In part, because, with more purchases online, consumers prefer to buy before and not risk suffering delays in the delivery of their orders in the face of Christmas.

Filed under Black Friday Internet Sales.

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